Why Your Pizzeria Is Struggling (And How to Fix It)

If your pizzeria is struggling, it comes down to two things:

1. Not enough people know you exist.
This is the easiest fix. You need more attention.

• Run targeted local ads.

• Post daily on social media—show your pizzas, your team, your customers.

• Offer a promo that gets people talking.

2. Something in your business is broken.
This is harder to fix, but it’s where the real growth happens.

• Is your pizza actually great, or just average?

• Is service fast and friendly, or slow and inconsistent?

• Do customers leave happy, or just satisfied?

If you fix these issues, customers will come back—and they’ll bring others.

Most struggling businesses have a marketing problem and an operations problem.

Fix both, and you win.

This Week’s Content

🎙️ Podcast of the Week
👉 400 Sq Feet Selling Out Every Night  
Johnny had zero experience making dough, but that didn’t stop him from building a massively successful pizzeria in Canada. In this episode, he shares how he went from meal prep to pizza, how he keeps costs low, and why he believes a small shop is the key to big profits.

🎥 Youtube video of the Week
👉 The Worst Pizza Business Advice That Cost Me $100K+! 
I made some huge mistakes when I first opened my pizzeria—ones that cost me over $100,000 and nearly destroyed my passion for the business. Don't let that happen to you! In this video, I expose the worst pizza business advice out there and share what actually works to run a successful pizzeria.I

Marketing tip of the week

Turn One Customer into 10 with a Simple UGC Strategy

Encourage customers to post photos or videos of their pizza experience by offering a small incentive—like a free topping, a discount on their next order, or a chance to win a monthly giveaway.

📲 How to do it:

• Put up a sign in your shop: "Post a pic, tag us, and get a free pizza!"

• Feature the best posts on your Instagram and Stories (shouting out your customers makes them feel valued).

• Run a "Pizza of the Month" contest where the most creative post wins a free pizza.

This builds social proof, gets more people talking about your pizzeria, and increases organic reach—without spending extra on ads.

Meme of the week

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