Something I’ve been noticing...

I made a post the other day about pizza shops chasing one big review.

You’ve probably seen it.

The influencer posts.

The pizza suddenly gets made differently for one person.

It’s a pattern I keep seeing.

And it’s changing the pizza industry—and I’m not sure it’s for the better. It’s making everyone the same, when the differentness is what makes this industry great and unique.

The point wasn’t to tear anyone down.

It was to say: there’s a better way.

I recreated a video to go deeper on this.

Why it matters.

What I’m seeing.

And how to think about it if you’re stuck on what to post or how to grow.

If that post hit home, this video probably will too.

Go check it out. Let me know what you think. Link below.

Bruce

This Week’s Content

🎙️ Podcast of the Week
👉 Helping The Humble Oven Scale: Marketing & Strategy Advice for a Pizzeria

In this episode, we sit down with Mason, owner of a unique pasta-forward pizzeria operating out of a compact 450 sq ft space inside a public market. Mason shares how his team combines Neapolitan-style pizza with house-made pasta, all while maintaining QSR (Quick Service Restaurant) speed and consistency.

🎥 Youtube video of the Week
👉  If You’re Banking on Portnoy, You’re Already in Trouble - Watch This First

Too many pizzeria owners are chasing one famous pizza reviewer, hoping a good score will change their business. But what if you're changing your product, your brand, and your future—just for a chance encounter? In this video, Bruce breaks down why this strategy is a losing game and what you should be doing instead to grow your pizza shop the right way.

Pizzeria Insider

Why This LA Pizzeria Doesn’t Care About Trends—Just Quality

Meme of the week

Featured Partner: Cheese Hog Machine

For 40 years, the Palazzolo Cheese Hog has basically been a tank built to destroy cheese, and it’s still going strong. If you’ve ever fought with a cheap grater during a Friday rush, this thing is the opposite of that.

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