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- Don't be Jeff
Don't be Jeff
You can read in three minutes
You can’t let trolls get to you.
The people who leave the nastiest feedback are usually the ones who’ve never done anything worth talking about.
Case in point — someone recently left a comment on my channel. I checked his profile. Ten years on YouTube. Zero subscribers. Not one video.
And yet, here he was… telling me how I should be doing my job.
Here’s the truth:
The people doing the work rarely throw stones.
The loudest critics usually have the least to show.
If you let them stop you, they win.
So keep going. Keep posting. Keep building your thing.
And whatever you do… don’t be Jeff.
— Bruce
P.S. If you’ve been holding back from posting or sharing because of “what people might say,” this is your sign to hit publish anyway.

This Week’s Content
🎙️ Podcast of the Week
👉 Pizza Toni - Small Slice Shop Marketing
Alex, the founder of Pizza Toni in Montreal, to uncover the raw truth about starting and scaling a successful pizza shop. From working at Subway to managing high-volume kitchens, taking the leap into ownership, and opening multiple locations, Alex shares every detail about the grind behind his growing pizza business.
🎥 Youtube video of the Week
👉 How this shop does $3 million with no dine in.
Join us for an in-depth behind-the-scenes tour of Blue Square Pizza’s newest location. Learn how one operator scaled his pizza business by perfecting sourdough dough, eliminating dine-in, and creating a hyper-efficient, multi-style pizza shop built for volume. Discover why 2,000 pounds of dough were tossed during testing and how a $35K mixer changed everything.
Meme of the week
Cheese Hog: The ultimate cheese shredder for pizza professionals. Engineered for efficiency and consistency, it’s the go-to tool for perfectly shredded cheese every time. Watch how it works here.
Stanislaus: Known for their premium tomato products, Stanislaus is the secret behind the rich, robust flavors that make your pizza sauce unforgettable.
Americas Best Restaurants: The success of a restaurant isn’t just about great food—it’s about getting noticed, capturing customer data, and keeping them coming back. Big chains spend millions to do this. Independent restaurants? Most rely on hope. We replace “hope and pray” marketing with a system that drives real, repeatable results.
Fiero Group: Offering much more than just ovens, Fiero Group delivers cutting-edge solutions for artisan pizza makers. Their ovens are works of art—combining precision, power, and style. Check out their latest oven.
Mike’s Hot Honey: Mike’s Hot Honey brings the perfect balance of sweetness and heat, making it an irresistible topping for pizza. Your customers will love the flavor kick it adds to every bite. Want to try it out? Request a sample today!
Boostly: Simplify your customer communication with no monthly fees or contracts. Boostly’s powerful texting platform delivers results and helps you stay connected with your patrons.
Get more information about sponsoring The Smart Slice here.
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