Everyone’s an expert... until it’s time to execute.

Everyone’s an expert… until it’s time to execute.

Scroll through the comments on any business video, and you’ll find hundreds of people acting like they have everything figured out. “That’s not how business works.”

“You should do X instead of Y.”

“This is common sense.”

But here’s the truth:

Successful people don’t waste time arguing in YouTube comments.

They’re too busy actually building.

It’s easy to critique when there’s no accountability.

It’s easy to sound smart when you don’t have to prove anything.

Execution is what separates winners from talkers.

Ignore the noise.

Put in the work.

Let your results speak.

This Week’s Content

🎙️ Podcast of the Week
👉 Pizza Shop Marketing That Works
Matt Plapp, CEO of America's Best Restaurants, shares his journey from growing up around restaurants to creating a marketing firm that helps independent restaurants thrive. He emphasizes the importance of storytelling, attention, and a structured marketing strategy to engage customers and build loyalty.

🎥 Youtube video of the Week
👉 The Harsh Truth About Pizza Marketing: Why No One Is Coming to Your Shop!
Running a pizza shop and struggling to get customers? You might think you need a marketing agency, but that could be a costly mistake! In this video, I break down why you should handle marketing yourself (at least in the beginning) and how to do it effectively. huge mistakes when I first opened my pizzeria—ones that cost me over $100,000 and nearly destroyed my passion for the business. Don't let that happen to you!

Marketing Tip of the Week: Leverage Local Influencers for Authentic Promotion

Micro-influencers (people in your local community with engaged followings) can be a game-changer for your pizzeria. Instead of spending big on ads, partner with local food bloggers or community figures. Offer them a free meal in exchange for a review, Instagram post, or TikTok video. Their audience already trusts them, making their recommendation more powerful than a traditional ad.

Bonus Tip: Find influencers by searching local food hashtags (e.g., #YourCityEats) or checking out tagged photos of similar restaurants in your area.

Meme of the week

This Newsletter is Brought to You By:

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