- Smart Pizza Marketing
- Posts
- Do you even know?
Do you even know?
Read in 2 minutes
Most pizza shops aren’t struggling because of competition.
It’s not the guy across town.
It’s not that the market is “too crowded.”
It’s not your staff slacking off.
And it’s definitely not because you’re not busting your ass.
The real problem?
You’re stuck running a shop.
Not building a business.
No numbers.
No plan.
No accountability.
Just daily chaos held together by muscle memory and duct tape.
I’ve sat across from owners losing money while their ovens were nonstop and the dining room was slammed.
The pizza was damn good.
The shop was full.
But the back end? Total disaster.
No budget.
No food cost tracking.
No labor goals.
No clue if today was a win or a loss.
If that sounds familiar, don’t double down on hustle.
Learn how to actually run your business.
Here’s where to start:
Track your numbers
Set clear targets
Know your break-even
Because if you’re guessing…
You’re gambling.
And gambling doesn’t keep the lights on.
Talk soon
Bruce
This Week’s Content
🎙️ Podcast of the Week
👉 Pizza Shop Search Update, Lessons from Andy’s Pizza & Why I Launched PizzaShopListings.com
In this solo episode, I share what I’ve learned after visiting over 10 pizza shops, why I walked away from two potential deals, how Andy’s Pizza is scaling without investors, and why I created PizzaShopListings
🎥 Youtube video of the Week
👉 How Andy's Pizza Opened 15 Stores Without Investors – His Secrets REVEALED
In this episode, Bruce Irving sits down with Andy, founder of Andy’s Pizza, for an unfiltered breakdown of how he built a thriving multi-location pizza business without outside investors or marketing spend. Andy shares his playbook on site selection, growth through second-gen spaces, how he maintains insane consistency across locations, and why refusing outside money is his biggest strategic advantage. This one is pure gold for restaurant owners, pizza pros, and anyone thinking about scaling a food brand.
Pizzeria Insider
Meme of the week
Stanislaus: Known for their premium tomato products, Stanislaus is the secret behind the rich, robust flavors that make your pizza sauce unforgettable.
Fiero Group: Offering much more than just ovens, Fiero Group delivers cutting-edge solutions for artisan pizza makers. Their ovens are works of art—combining precision, power, and style. Check out their latest oven.
Mike’s Hot Honey: Mike’s Hot Honey brings the perfect balance of sweetness and heat, making it an irresistible topping for pizza. Your customers will love the flavor kick it adds to every bite. Want to try it out? Request a sample today!
Boostly: Simplify your customer communication with no monthly fees or contracts. Boostly’s powerful texting platform delivers results and helps you stay connected with your patrons.
Get more information about sponsoring The Smart Slice here.
Thanks for reading the first issue of The Smart Slice! Got feedback or ideas? Hit reply and let’s chat. See you next time!